With the continued popularity of UI design, there are still a lot of people who want to move into the UI design industry, although it is no longer a difficult situation in the past. On the one hand, the influx of hot-blooded young people hope to join the industry; on the other hand, they are struggling in the industry, hoping to constantly break through themselves. Faced with a multifaceted situation, have you ever reflected on yourself, the environment you are now in and your professional abilities, do you really know how to design UI?

Many UI designers are still in the prototype Porter stage, and even many designers still feel that UI design is a condensed version of poster design, not just drawing and typesetting, there is no technical difficulty. It’s only deep into the industry that you can understand this knowledge, and if you’re just stuck with it, maybe you need to re-establish your understanding of UI designers.
The following share of personal views on UI design, I hope to bring a little help to new designers, to clearly understand the responsibilities of UI designers and the way forward should be completed step by step. Views are personal opinions. I hope you can correct them and bring more help to designers.

Shared directory
UI design is not material synthesis.
UI design is not art painting.
You are not a prototype porter.
Your work lacks an interactive output.
You are always content with work items.
Judge design works too subjectively;
I want to draw pictures without knowing the truth.
You need a little brand thinking.
UI designers are not just APP designers.
The road of UI design has a long way to go.

1. UI design is not material synthesis.

For new designers, we must in the shortest possible time to enhance their participation in the project and design execution capabilities, many designers received the project’s first reaction is to find material, especially in icon design, used to download material directly. This will not only reduce the quality of the design draft, but also continuously lose the executive power.

We need to customize the elements of the interface according to different projects, rather than composing the material. Even a simple common icon, we have to do our own drawing according to the original style, so that we can not only maintain the style of the whole work, but also enhance our design execution ability and software operation proficiency.

2. UI design is not art painting.

With the impact of many conceptual designs nowadays, many designers will often see a lot of cool UI designs on foreign design platforms such as Dribbble and Behance, but don’t think this is the result of your daily work projects. In real projects, UI design is not an art drawing. While we seek sensory experience, it is also very important to think about product thinking, interactive logic, brand genes, emotional elements and so on.

When it comes to painting, it is also a question of whether UI designers need hand sketching. This question has been discussed by many designers before, of course, designers with hand-painted skills are more competitive. Emotional design is now used in product design, and has been recognized and respected by many products, mainly used in the application of icons, guide pages, flash screens, empty state, background design and so on.

UI designers learn illustration design is certainly beneficial and harmless things, but there are many designers to their own art foundation and give up learning. Hand-painted are practiced, as long as you insist on picking up the brush every day, always can find the feeling, starting from the simplest graphics, do not set their own obstacles, no one is born with, only sooner or later to set foot.

3. you are not a prototype porter.

UI designers sometimes complain that teams don’t design prototypes interactively and design their own interfaces blindly. Teams equipped with interaction designers will also cross-question the UI designer’s lack of innovation, and design a draft similar to their own prototype, just colored. This is not the case, many designers are still in the prototype Porter stage.
The prototype displays only product function layout, interaction logic and our business process. As long as we do not add or delete functions without authorization when we design the interface, we can have our own ideas about the final form of expression and display emphasis, as long as our design is based on user behavior habits.

4. your job lacks an interactive output.

We work in a more idealized team composed of professional research, products, interaction, UI and other staffing, but with the cost control, especially in some start-up teams, research, product, interaction may not be equipped in place, then UI designers directly docking products or bosses are complete. Possible. In a team like this you can’t expect anyone to give you full interactive output, sometimes only a few concepts from the boss, and the rest needs to be refined.

As UI designers, we can’t just limit ourselves to visual performance. We need to have some basic product thinking, interactive output capabilities, and so on, in order to meet more diverse workplace needs.

Self-requirement: Insist on experiencing more than two products a week, do not care what kind of products or products good or bad, our goal is to develop product thinking. Things you haven’t seen will never make an impression on your mind. The more you see, the more active your mind will be and the more agile your mind will be. When we experience it, we need to sort out the functional structure, interactive form, visual performance and so on. At the beginning, you can stay at a single level, and gradually deepen the difficulty and multidimensional experience to sort out.

We need more than just the beautification of the prototype. When we lack an interactive output in our work, we need basic interaction design capabilities. We should make good use of our time in our spare time and produce more works from 0 to 1. It is necessary to persist in daily practice.

5. you are always content with work items.

Doing a good job as a project is the most basic professional accomplishment of a designer, but we can not be limited to this. Work project promotion is one aspect, there are many other aspects need to be strengthened, you can not always be satisfied with the work project, there are many design play you need to experience, constantly stimulate their potential and master more design trends.

Depending on the different scenarios we will encounter in our work, let’s look at some of the corresponding coping strategies:

1. project single

A single project results in fewer opportunities for designers to play, in which case the output of works is often less, to make good use of spare time, after the completion of the work project to be good at many aspects to practice breakthroughs. Design skills that cannot be brought into play in work projects should be strengthened to cope with future adjustments.

2. project limitations, less contact

Sometimes we work for a product like service all the year round, and we don’t have the opportunity to come into contact with more diverse products, so we may lock our specialty into this field and limit our chances of trying more in the future. In this case, we can not be satisfied with the work of the project, try to practice more to make up for the shortcomings of other aspects, so that their design can cope with more types of products.

3. there are many projects with too much saturation.

Such a situation if itself in a professional platform, play a lot of opportunities, the project is also a wide range of contacts, then the current hard work is worth it. If the small team, the project is many but also very miscellaneous, such a state suitable for early, expand their versatility, but if the long-term do is no design content of chores, it will also bring disadvantages for the long-term development of the future. At this point you need to combine your current situation to analyze the pros and cons, to have more design challenges in order to achieve greater progress.

4. few projects, few opportunities.

I have also encountered such a team before, one year after the product is revised, or small revision, so I was very busy at that time, but I made good use of that time to do a lot of design and upgrading, enriching my spare time. If you happen to be in this state, you must plan your own time, or the year will pass quickly.
Because of the different cities, opportunities and so on, people encounter different workplace environments, but no matter what kind of environment we are in, we must first find the interest, the goal, the source of motivation, only unsatisfied, good planning, to achieve better self.

6. judge design works subjectively.

When we judge a work, we can not just stay in the stage of beauty and ugliness, such judgment belongs to too subjective behavior. A mature business design is the result of incubation through repeated product iterations, data feedback and analysis, user feedback and research, usability testing and multiple trial and error, etc.
We also visit some design websites at home and abroad frequently, from which we can see many exquisite design works. Many designers just stand on their own point of view when judging other people’s works, without discovering the purpose behind the works. We produce any set of works with the designer’s own purpose, whether for commercial purposes or personal growth purposes, certainly through this work to bring some aspects of their own progress. Therefore, when we look at some works, we should find the parts that are worth learning from, combine more useful advantages, and transform them into our own skills.

We also need to collect more excellent works in peacetime, do a good job of classification, not confined to their professional fields, to a wide range of absorption, broaden their horizons. In your spare time, pick a few works that touch your heart and analyze them in detail. Find out the track behind this excellent work, so that the track will be reused by you.

7., I want to draw a picture but don’t want to know the truth.

Usually also often received a lot of designer’s design work, we discuss together, often asked why they so design time will appear Carton. In the eyes of some designers, there is still the stage of drawing, ignoring the logic behind the product, just restoring the visual surface according to the meaning of the prototype and product manager.

Although we are in the whole product design link is only one of the links, but you want to do a good job of this link, must be familiar with other links operating mechanism, so you can do a good link between the preceding and the following. After receiving the project, we should understand the general situation of the project, the intention of each function point to the user, the feedback after the user operation, the proportion of design needs to be highlighted and so on. We can not blindly design, only after clear thinking, we can make the design right.
What we do is to satisfy the commercial market, user needs of the design, not the performance of self-style, not only to look at the work well, but also to work in the other direction. As a mature UI designer, you can’t just be a graphic designer. You need to be diligent in thinking, familiar with principles, and produce works that meet the needs of the market and users.

8. you need a little brand thinking.

The concept of brand is very important in the product, the market will never lack the footprints of competing products, how to let users to identify with the value of your product and make a choice, brand building and recognition play a key factor. The success of the brand is controlled by many factors, we UI designers need to correspond to their plate for the whole brand service points.
We can make the design is to meet the basic needs, but also need to continue to design in-depth, into the brand gene into our product design, product design for the differentiation of a way out. Similarly, the design of an interface to maximize the support of brand communication is a need for us to constantly think and try. From the brand gene continuation can be applied to the application icon, functional icon and other designs; in the navigation processing above the brand color intervention will also help disseminate the brand color cognition, thus strengthening the memory of the product; empty state with the brand gene image use, through emotional means to pull in the distance from the user; The use of help graphics in the background or decorative elements will enhance the unity of the whole brand elements.

If we can think a little more about branding in product design, it will also help design differentiate from competition. As a UI designer, we need to master more than just designing an interface.

9. UI designers are not just APP designers.

Although in the majority of UI Designers’perceptions, our work is mainly focused on mobile design, that is, APP design. But it’s hard to be ideal at work. As staff costs rise, almost all companies want designers to meet more needs.
Now the recruitment demand for UI designers is also gradually tending to visual designers, designers hope to be able to independently complete the visual level of interface design, web design, brand design, operation visual support, it is best to point to hand-painted illustrations, in the product level, designers hope to have a basic product thinking, communication. Mutual design, can make user oriented, design has a better user experience.

Designs are also versatile, and it’s hard for us to specialize in every aspect in a short period of time, but we can make promotion plans periodically. As long as you have a good degree of expertise in a particular field, many successful skills and ideas can be replicated. We can not blindly drift with the tide, learning and promotion needs to be combined with the current professional needs, to make a priority learning schedule.
Nowadays, many enterprises have been gradually tending to the requirements of UI designers visual designers, hope that in the future, you can better use their time on the road to design progress, and gradually improve their overall design capabilities.

10. the road of UI design is a long way to go.

Nowadays, many designers want to turn to UI design, and many doubt that UI design is to change the skills of poster painting to the interface painting. Anyway, the voice of the outside world evaluation, we need to understand clearly. The birth of a product design is not just a few interface design, which requires us to think and verify a lot of places, through our design to build up the user’s operating habits, through visual guidance to meet the needs of users.
UI design has a long way to go. We need to keep breaking through ourselves. Do not stay on the visual surface, insist on experiencing different products and strengthen daily practice, from the product thinking, interactive logical thinking, design execution and other aspects to enhance their comprehensive response to the changing design market. The harder you insist, the luckier you are!