The designer in Airbnb Audemars Pigeut, which is the experience designer, may not differentiate between “interactive designer” and “visual designer” with some companies or organizations, in order to create value for users and improve user experience.

This article is to share with you what difficulties and challenges I have encountered in my early experience, and some of the abilities that I think I need to have when I want to be a designer, and the designer’s ability to train his own thinking in addition to doing it in normal work. Wild and pattern, I hope I can help students who want to be designers. If there are any growing topics and unreasonable places, please add and correct.

1. Become a designer

1. watch out

If you want to be a designer, don’t rush to paint. First, open your eyes and notice the design around you. My experience is to keep an eye on what designs are in line with intuition, or even not to be noticed. And what is not reasonable is confusing. What would I do if I had to redesign?

2. hands-on ability

Most designers start from imitating an ambitious project, usually a group of endless interaction processes, an amazing interface vision, and a smooth animation effect. But to do so, any ascension and growth must be achieved through the cycle of setting goals finding ways to achieve results. If you refer to a tutorial at this time, you can speed up the process.

Sharp tools make good work. On the road to design, we will encounter and choose many kinds of design tools. As the number of tasks increases, tools will become more and more proficient, and at the same time face more complex problems. Should not only be satisfied with the tools in hand, it should not be our obstacle. Whether it’s tutorials, courses, design articles, or any discussion about design, you can immerse yourself in the culture of design. At first it may only understand the fur, and then understand and penetrate, and as time accumulates, a choice and judgment will be obtained to pick out the most valuable information in the mass of content.

3. focus on vision

As more and more projects come into contact, our appreciation level is also increasing. Today’s satisfied works sometimes feel that it is not like it is from its own hands. I think the first step of the work is to please yourself first, not to show your unsatisfactory work, and then we will talk about how to consider multiple needs in more projects in the future. Pay close attention to the design details in every project until you feel perfect, and you’re also refined in your observation and hands-on skills. After the accumulation of time. Often return to the original works to see, sometimes find a lot of their own difficult to accept the place, do it again! This time you’re going to do it faster and better.

2. The growth of the designer

1. ability to cooperate and communicate

Active communication & collecting feedback

A complete project process will experience a design review, which is difficult, and the process is as if their children were criticized by other parents, but this process is a good opportunity to absorb and accept new ideas and new ideas. To express all your thoughts and support the logic behind them, the whole process must be extremely realistic. Collect feedback from all people and compare their beliefs with their own ideas. Of course, the initiative and the search for feedback should also pay attention to the opportunity and the role of the selected team: to communicate with the team partners, the engineers, the content operations, the product managers, and the data researchers respectively before the project, the early project, the project maturity and the pre development phase.

Tip: remember that you are not the point of your design, which helps to understand many seemingly not very positive feedback.

Defending the design

When some design feedback is received, some may seem very negative, but in this process it helps the designer to grow quickly, and to tell you “why so,” to rethink the process of thinking and to think more clearly where the design is not enough. Worry about it.

Experience failure

Most people do not feel bad about doing wrong things, but take every mistake and mistake seriously. But the best thing is to use the most professional attitude to face mistakes, to deal with mistakes, to learn from experience, to define problems in each failure and to learn from failure experience, and nothing more valuable than that. When you realize that you have made a wrong design, don’t be dejected, first define the problem, look at your work carefully, see if some of the needs are missing, and do you carefully proofread every element of each picture?

2. design thinking ability

Plan the project intentionally, but don’t keep the rules

Putting ideas into document files is a way to help designers sort out their thinking. Whether it is WHAT-WHY-HOW or the design process of finding problems, defining problems, solving problems, or any existing form. Its core aim is to help you comb and record the whole process of thinking, to recall your original intention, remember the mission, and organize your mind from time to time in the project, but at the same time don’t let the stylized template limit your thinking.

Seeking the best decision in the maximum range

Strive to be extremely transparent and extremely open-minded, designers sometimes fall into their own design ideas and can not feel their own thinking blind spot. My mind is to be standing at the point of providing the value of user experience with the idea of opening up the mind and leaving space for more people. These suggestions are usually derived from the credibility of the team members or those who are better at a particular field than you are. I usually wonder first what kind of people I’m looking for who are close to my credibility, or who are more trustworthy in this field. Seeking feedback from different roles is the need to switch their identity correctly, which helps to compare the value of different feedbacks. While accepting different opinions, we need to have the ability of independent thinking and judgement, because the final decision is ourselves. It is not easy to do this, which requires designers to avoid subjective emotions and face their problems and mistakes. But this process is very beneficial to the growth of the designer, and with the accumulation of time, it will increase the process of learning and internalization, in order to face more complicated problems and improve the designer’s eye and pattern.

Focus users

This is a cliche. In many companies, the four words have not been discussed from time to time. Everyone and every stakeholder have different opinions and perspectives. But as designers, the value we can offer is not only the ability to design hard, but also the ability to solve problems.

We have accumulated a lot of UX related experience and skills, so that we can solve all kinds of important problems in a large number of individuals with subtle differences, and if you do not enjoy it, the whole career will start from now on. These problems may be small enough to update the password box in a product and try to solve the problem in the right direction. You will become more aware and familiar with it, really focus on the user, and become a user of your own.

3. the influence of design culture

Airbnb Epicyclon advocates a product-engineer-designer collaboration model, and the team ensures that designers are involved at every stage of the product. Each time we use this approach to complete each product, so that members of different functions can grow in parallel and synchronously.

Airbnb Audemars Pigeut is usually considered to be the core of design thinking, which gives designers a lot of space and more challenges in the design culture and atmosphere envied by designers. Many start-ups and medium-sized companies do not have such a rich and ideal design culture. On the one hand, it is necessary to pay more attention to the culture of design from the perspective of the organization or the company. On the other hand, as a member of the design team, it can also try to do something to build and promote the design influence.

1. introduction of design value promotion design influence

Contribute Designers’opinions and suggestions to product teams and even corporate environments, balancing the relationship between business objectives and user needs.

The end – to – end is responsible for the user experience

Consider each stakeholder, try to think from their perspective, and proceed from their interests to push forward the project. One more step is not only to consider the design plan comprehensively, but also to consider the results of the second and third steps after that.

2. create design systems or make specifications, and then try to implement them.

In many enterprises and companies, a more common situation is the lack of general design specifications. It is the responsibility and obligation of the design team to create a design system or make a set of general design specifications as a standard. In the process, it will not only communicate and collaborate with the relevant departments and functions of different departments, but also be able to communicate and collaborate in the process. Enhance the impact of design in the current environment.


The above is some of my experience and feelings after being a experience designer, thinking more, not afraid of the challenge, and believing in my own growth and promotion will be a good thing. It is believed that each designer has different growth paths, and will experience different problems and experience. You are also welcome to add and share your experience.

The great happiness of a designer is to solve the problem of the user. We are more like an explorer, an organizer, an analyst and an executor, using creativity to fight all unreasonable and creative designs.

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