The design studio we’re introducing today is responsible for the dynamic user interface design in the movies known as the Alliance of Avengers, Shell Crushers, Mars Rescue, and Galactic Guard. How did the team build up? How do we work together? Look at this short and brilliant interview!

Respondents: David Sheldon David (Sheldon-Hicks)

David graduated from an excellent graphic design institute, and his love of design and creativity made him a success in digital media, music and video, movies, games and advertising. David later devoted himself to interface design, and has created interface design for films such as The Dark Knight and The Royal Casino. In 2010, David founded Territory Studio with his partners. His creativity and collaboration, his love of science fiction stories, his attention to detail and his forward-looking relationship with technology inspired the team to push FUI to the extreme. With the popularity of science fiction movies such as Avengers Alliance 3, Territory Studio has grown rapidly to become one of the most exciting and innovative studios.

Territory Studio has collaborated with directors Ridley Scott, Denis Villeneuve and Steven Spielberg, and Territory Studio has demonstrated its strong expertise and ingenuity with an eye-catching array of gorgeous designs. Behind these ideas, Territory Studio uses the concept of human-computer interaction to design a sci-fi user interface that is more flexible and intuitive. Dynamic graphics and visual effects are the lifeblood of the company. Powerful professional teams have attracted the attention of companies including Manway/Disney, Warner Brothers, Universal, Paramount, Sony Pictures, 20th Century Fox, Lion Gate Pictures, BBC and Netflix, as well as science fiction fans’favorite Avengers’ League series and Shell Moving Team. The team produced dynamic graphics and user interfaces from movies like Mars Rescue and Galactic Guard. Today, under David’s leadership, Territory Studio’s teams in London and San Francisco are growing and thriving in the film, game and brand industries.

Interviewer: Chi Jian

Station cool recommended designer, the movie “two generation of goblins”, “behind the scenes player” FUI design
X: Hello everyone! Today we have invited the “FUI Territory” team in the Studio industry. Some Chinese designers may still not know much about TS. Could you tell us something about the TS team and what are the main aspects of the studio designers? What are the main businesses?
D: Thank you for your interview. We are the Territory Studio team. We’ve had the privilege of participating in a lot of great film projects, all because we have a group of talented and professional designers. Our designers are top experts in creating graphics and effects, such as the familiar Avengers Alliance interface.

AVENGERS Age of Ultron UI Screen Graphics

X: Wow, so how did Territory Studio become a FUI movie? How did you start with Territory Studio, a unique team in the industry?
D: I was lucky to have had the opportunity to design some dynamic graphics from 007: Golden Casino a few years ago, and then I worked on Batman: Dark Knight Rise. Later, as my work progressed, I set up the Territory Studio team, and our name was recommended to Redley Scott, the director of Prometheus. This is a very rare opportunity, we have the privilege to participate in the “Prometheus” interface and graphic design, since then, we have started our business without hesitation.

PROMETHEUS

X:FUI? HUD? What do you think our industry should call it? In China, we still refer to the interface design in science fiction movies simply as VFX. This gives me a lot of headache and it’s hard to explain what FUI is.
D: The user interface in movies should be collectively referred to as FUI, but it’s really complicated to explain to people who don’t know it: because sometimes it’s part of the special effects of movies, and FUI belongs to an art team or special effects team in terms of division of labor. But I think that when everyone becomes more familiar with the nature and professionalism of FUI, FUI will eventually become an independent department.
X: How do you understand that some people think that the interface in a movie is purely visual, not interactive? (teacher Luo Yonghao said in micro-blog that the interface in the movie is visual effects).
D: different movies require different user interface solutions. For example, movies like The Avengers Alliance need high-tech interfaces to build their worldview, characters, and story lines (such as Iron Man’s HUD, the headset interface). User interfaces play a more dramatic role in movies than the so-called “functionality” of the user interface itself, and in other movies technology needs to be very real: for example, our collaboration with NASA on Mars Rescue. In such projects, all the details need to be as realistic as possible, taking into account the real-world principles of the user interface.

The Martian – UI Screen Graphics

X: who should the designer report to the Territory Studio team? Is the final product manager a director?
D: it depends on the situation. Each item is different. It is usually supervised by production designer to design all the designs in the movie. Sometimes, the director of special effects will also be responsible for the final finalization of FUI. But sometimes we also work with the director to determine the design draft, because FUI will eventually have a very big impact on the actor’s performance.
X: is there any interaction designer in your team? What is their status?
D: Yes, we have some interaction designers, but they are usually responsible for some of the UI interface and dynamic work in addition to the user experience.
X: have you ever seen a Chinese movie? China’s science fiction movies are not developing as fast as other subjects. Is there any consideration of setting up a branch in China? After all, China has the best movie fans. Oh! Do you want to recruit people? For example, I am so smart and willing to work overtime?
D: Ah, we’re looking forward to working with Chinese filmmakers. Chinese design and animation have a very long history and culture. I’ve seen a lot of Chinese movies, but I haven’t seen any Chinese sci-fi movies yet, but I really look forward to seeing Chinese sci-fi movies that match the size of the Chinese film market.
X: in Avenger League 3, did the team begin designing FUI after the recording section ended? I mean, first, interaction or design according to actors’ movements?
D: No, we actually made all the pictures for Avengers Alliance 3 before the film started, so these pictures are visible on the set for the actors to interact with the interface. It’s a great way to work. Actors don’t have to imagine what they’re looking at, because the pictures are right in front of them.
X: whose interface is the most unusual? Is the Hulk or Plo Michel Sri’s alien?
D: ha ha, actually every interface is very unique. I don’t think there are any normal guys in Manwei movies. Manwei’s visual challenges are never easy.

Guardians of the Galaxy – Screen Graphics

 

X: what do you think you should pay attention to for designing interfaces for aliens?
D: no matter how powerful or strange the alien is, the interface we create needs to be understood by the audience. Audiences may not understand the alien text, but the graphical interface must be designed to convey functionality and purpose, so that the audience can understand the plot and make clear what the interface implies here.
X: have you ever heard of trisomy? What do you worry about if you work with Chinese movie people?
D: if any team uses different languages to communicate, there will be differences and misunderstandings. But this is also a very important learning and progress opportunity for designers.
X: what software do you need to do FUI? PS is that ok?
D: Yes, our team uses some of the more common software, such as PS, AI, C4D, AE.
X: last question, actually, I really want to know… Are spiders really dead? I like Spiderman very much. So what, will the next Avenger League join TS?
D: no comment!
X: Thank you for accepting my visit. We also hope that Territory Studio will continue to bring our fans immersive design, and that Territory Studio will continue to focus on Cool Web and Chinese design.
D: sure! Thank you!

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

AVENGERS Age of Ultron UI Screen Graphics

 

Ghost In The Shell – Motion Graphics & Concept Art

 

Ghost In The Shell – Motion Graphics & Concept Art

 

Ghost In The Shell – Motion Graphics & Concept Art

 

Ghost In The Shell – Motion Graphics & Concept Art

 

Ghost In The Shell – Motion Graphics & Concept Art

 

Ghost In The Shell – Motion Graphics & Concept Art

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

Guardians of the Galaxy – Screen Graphics

 

 

 

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