As the saying goes, no interview in spring, sad in summer, and good skill in face.

Whether all the partners have encountered such problems:

The resume of the delivery is unheard of.
I don’t know what the interviewer wants to ask at the interview.
Many conceptual theories do not answer open-ended questions.
So it must be a problem.

1. How to interview with the thinking of the product

So for the interview, I try to analyze the interview from these 3 aspects, so as to achieve good results as far as possible:

1. background

We can try to analyze the background of enterprise recruitment, not only these: business expansion, post filling, management team, low price labor, and training new people. So different background, the job description and job responsibility are completely different. When you see a job information, please read the job description and request carefully, and match your ability.

If an enterprise can’t write all the job requirements in detail, it can only explain:

This thing is written by HR himself
The company is not in a hurry. Recruitment is just a sheep’s head selling dog meat.
The head of the UED team is not professional
In the interview, try to find out the job responsibilities and requirements of the post so as not to cause the gap between the two sides to be too large.

2. goals

Business recruitment, there must be a goal, they know that they want to recruit a team / business solution to the people, is used to work or to manage the team, even for the use of mixed. First of all, if it is to work and provide fresh blood to the team, the interviewer will focus more on a person to see if there are more different perspectives and ability to provide team learning and innovation, and work is just a basic requirement.

There will be 100 jobs, but there are not many ideas and attitudes. Second, if it is the recruitment management and technical post, it requires a certain experience of management ability, emphasizing that the first person will do things again, looking for their own positions according to their own practical experience.

3. strategy

We will explain in detail in the strategy section, what we need to prepare in the 3 stages before and after the interview.

Two. Before the interview

Here are five things we must prepare before the interview.

1. mentality

Job hopping is actually a person to go to the high, but many students often because of the current company environment or the atmosphere is not good, it is necessary to jump, jump to the level is not long, the resume is growing longer. In fact, this is a mental problem, try to adapt to the environment, at the same time adjust the way of their own learning and growth, do their own things, responsible for their own things, follow the heart, Buddha ferry people.

Job hopping is nothing more than a better treatment, wider development platform and richer resources, all of which need to be based on your current capabilities. As a saying goes, as professionals, what we need is not the current high salary, but the ability to change jobs at any time. So ability not only includes professional ability, but also has the ability of professional ability, communication ability and overall view.

2. resume

Enterprise angle

Project experience: selecting important and special experiences, focusing on writing, other projects may be very similar.
The last company: industry counterparts, company size and influence.
Graduation year: growth speed, career planning.
Job hopping: not once a year, 3~5 times a year or not.
Color, sex, pregnancy and constellation.
Applicant’s point of view

No fake! No fake! No fake! Fleeing for a moment can’t escape tomorrow.
Project experience and ability to organize with structured thinking, select key projects to describe.
According to the different positions of different companies to modify the resume and corresponding projection.
The resume plus work album is the best way, which can be linked with the collection of works.
Do not bring your honorable deeds in school unless you recruit.
Column skills do not list progress bars. Maybe your 90% is not as good as 50% of others’ skills.
Do as many professional awards as possible. Putonghua 3 is not allowed.
The way of contact must be written.
The experience of the company and the project is written in a reverse chronological order.

3. works

Enterprise angle

According to the needs of posts, we should focus on its design (mobile terminal, web page, brand, dynamic effect, interaction) ability.
Check the design effect of the actual on-line project, see the details, and judge the promotion and execution ability of the interviewer. The specific other capabilities need an interview to be determined.
Check whether the interviewer’s design ability is comprehensive and has a skill.
Does the design style match with the required position and have the ability of changing styles?
Besides online work, do you have personal practice redesign or participate in competitions and other amateur design activities. In fact, if there is not a kind of love, it is very difficult to persist.
Applicant’s point of view

Sort out your most satisfying 1~3 sets and other works of different platforms and styles.
Not plagiarism, try not to copy the works.
Redesign, hand-painted and dynamic effects can be added to the project, focusing on actual projects as a case.
The design idea of the work set can be described in simplified language and written in the form of copywriting.
It is best to accumulate some works on some platforms on a regular basis.

4. project

Enterprise angle

Enterprises with a certain scale need to examine the role played by designers in the whole project. If you don’t have so many links in a small company, try to think about it, keep critical thinking, and reflect the self – drive value of the designer.

Companies want to examine the role that candidates have played in difficult projects, whether they have the ability to solve problems in the project, how to promote projects through communication and collaboration, and to ask questions about the problems encountered in their own company projects.

There are basically two interview methods for interviewers: structured interviews and unstructured interviews. In the following interview, the ring section will be fine.

Applicant’s point of view

Prepare the project experience with the S (situation) T (task) A (strategy) R (result) principle, select some more memorable experiences, and difficult experiences to respond to the structured interview of the interviewer.

It is best to think about the details of the whole design process, including the system description of the requirements analysis, research, system output, verification and other nodes, and the strategy of landing. If there is no complete methodological support, it is suggested that the work done by oneself should be perfected first and the consideration of the project should be appropriately extended.

More structured thinking is used to describe the project process and to answer the interviewer’s questions, so that the interviewer thinks you are a clear and logical person.

5. Enterprises

Before the interview, you must understand what an enterprise you are going to interview. If you blindly cast a net, you will be invited to interview you for second days to interview what you do not know.

In addition to understanding the basic information and products of the company, we need to know the platform and future development of the company, as well as the current state of development of the company. Enterprises can check the app to get detailed information about the company.

Three. In the interview

1. interviewer

Experienced interviewers will use structured interview methods to understand the ability of the applicant, and of course, structure + unstructured, everyone should not be afraid, let me talk.

What is a structured interview?

Structured interview is a framework and standard interview method. Structured interview mainly examines the ability of 3 matching and 6 dimensions, which are job matching, team matching, enterprise culture matching, knowledge dimension, skill dimension, ability dimension, personality dimension, motivation dimension and value dimension.

Design interview questions

Usually structured interviews will design a series of questions that will have the following criteria:

Behind this question, we want to know what qualities or abilities of applicants are.
Do we immediately realize that we want to know the content after hearing the applicant?
This question asks, is it easy for applicants to cheat?
The answer to the candidate can give him an analysis which is not purely theoretical, but a concrete example. Or does he make the content he answer better operable?
7 types of classic structured interview problems

Introduction questions: this kind of question is used by the interviewer to close the distance to the applicant, to give the interviewer a relaxed atmosphere, and to understand the information of the applicant through the greeting, so as to make a reference.

Behavior problem: this kind of problem is used to understand a person’s past behavior to infer his future behavior and result.

Example: Mr. Wang, would you like to tell me an experience or instance that you think you did best or worst in the past, very successful or very failed.

Intellectually responsive questions: there may be no standard answers to open questions, which require interviewees to justify themselves.

Professional questions: put it below.

Motivational questions: ask questions about your career, and if you do well, why quit. This question tests whether the interviewer’s loyalty and job hopping motivation will cause job hopping again for the same reasons. It also examines whether candidates are clear about their career planning and values.

Virtual situational problems:

If you were hired, what would you do on the first day?
When your design needs 3 leaders, but they have different opinions, what do you do?
How do you deal with conflicts between user goals and business goals?
At this point, the competent interviewer will continue to ask, AOR questioning method:

The most effective way to solve A:action’s specific solutions and actions is field simulation.

O:other other, first, to examine the applicant’s experience is rich, do you have other ways to deal with this problem; two is to examine the adaptability of the applicant.

R:realistic is practical. The interviewer should listen to the interviewee’s answer and the company’s current situation to see if it is feasible in our company.

The problem of oppression: used for lie detection, usually asks more why and how to do it.

Open random personality problem: often at the end of the interview, the interviewer will also ask questions about your preferences, such as where you like to travel, what you usually like, what you feel particularly meaningful, how you look at XXX, and so on.

2. candidates

Self introduction, usually many students are not very self introduction, for example:

Candidate: good interviewer. My name is XXX. I graduated from XXXX pheasant university in Sanlitun. Now I work in XXX, and I am responsible for interface design in the company. This xxxapp is what I do.

Interviewer: do you have any more?

Candidate: it doesn’t seem to be… .

The first impression is basically 0, in this rapid development of social environment, people’s time is very valuable, because the interview is really a very time-consuming and consuming things, often because of some small reasons to talk about 2 hours of interview finally found inappropriate, so I hope that you will cherish one second, self introduction confidence, and And the following content is appropriate:


It is the first sentence to say that you have the highest academic qualifications and professional qualifications and take the XXX position in XXX company.

Introduction of work experience

Don’t just say my good, that stick. Please speak with specific examples. Such as:

I used to dominate a major app project, in which I was responsible for collecting data and user needs and analyzing, communicating with the product experience and business parties, and convening resources and time confirmation for all the business stakeholders, and finally producing a reversion of the value of the user and business, 1 Gmv per day increased by XX percentage points in the month.

Then the interviewer will ask you questions, such as: what data do you collect? Why do you want to collect these data? What kind of research have you done, how many research methods have been used, what are your goals and so on?


Please prepare your project experience with the STAR principle: background (s), task (T), strategy (a), results (R), what kind of task you have received under the background, what results you get through which methods you use, how you evaluate and improve the result. There are also many interviewers who will show you the products of their company, and let you put forward constructive suggestions and ideas. Please make preparations for them.

What else do you want to ask?

To pay attention to this problem, ask more about the project situation, personnel ratio, platform development and the specific work content that will be responsible if you can go in. Of course, you can also ask the interviewer some questions to see if he and your values are the same and the attitude of people, so you can also know whether the people who are going to work in the future are right. But if you say there is nothing you want to ask, it will give people the impression that you are not very interested in their company, so that they will be reduced.

Four. After the interview


Try not to disclose the salary of the previous company, otherwise it will be more passive. If you have to say, you can say that the salary is just before entering the office or not.
Salary demands increase 1-2k within the range you can accept, and if you want to have 8K, you and HR say you want 10K, and if you are pressed, you can meet your goals. If you really want to go, you can appropriately express that there are several options to consider.
Think more about the purpose of HR asking a question, don’t answer it easily, but be honest.
Basically, we believe that the salary increase of less than 30% will not jump, unless the platform and environment are better than before, otherwise it will be a pay cut.
Think why the reason for the job hopping, do not complain before the former company or even the leader, the best is the positive reasons, such as the company bottleneck, self development, but in fact everyone knows that the money is not enough or unhappy, to find a step to each other.
It is good for future development to ask clearly the promotion space and way, so we need to set a clear goal.
Ask clearly about salary and benefits, confirm what contents can be reflected in the contract. Five risks one gold payment method and proportion, whether there are performance bonus, how to conduct assessment and so on.
Finally, review and summarize the advantages and disadvantages of this interview, give yourself more confidence to face the next interview or wait for the result.

More questions are left to you to think about it.

Style derivation
Design process
Component library building
System differences (iOS, Android)
Evaluation of app
Source and collection of inspiration
time management
project management
How to learn
Conceptual principle

In fact, the interview is the same as the exam, before we can try to collect or understand the status and problems of the company as far as possible, so we can greatly improve the probabilities of our interview. I wish you a smooth interview and a high rise in your career.