Z Yuhan: From design collaboration to design value-added, UX Research has become an essential part of design work. Although Google (Baidu) can go to many mature methodologies and cases, but there is not a real tool to help designers to do the actual operation. The Talebook team discovered this problem and designed the research tool.
Tool official network: https://talebook.io
Publicity video: https://player.youku.com/embed/XMzc1NzgzNzU1Mg==
1. Why – the origin of the product
In recent years, the design tools were blowout compared with the dominance of Adobe in the early years. Star tools such as Sketch and Affinity Designer have emerged, and they are perfect and integrated into the designer’s workflow.
Designers are eager to learn and use these design tools to efficiently produce elegant and beautiful interfaces and prototypes. But at the same time, they often miss one important point in the design work, that is, user research, really understand the user needs.
Take a counter example. Dribbble has a large number of air drafts on it.
But what is the logic behind these designs? Why do we choose this design plan instead of other design alternatives? What is the definition of the problem and what is the solution? What is the output of the investigation stage? No problem solving design is self expression, just show off skills.
1. definition problem
To accurately define the problems that designers encounter during the research phase, the Talebook team interviewed 30 designers of different levels:
How do you create research projects?
What is the progress of the research process?
What is the problem that has been puzzling you during the survey?
After full interviews, they summarized the problems encountered by designers:
Initial Designer: Just starting a career, often one-to-one receives needs from users and designs solutions. Research goes beyond their scope of work and has certain cognitive thresholds, which are often undertaken by team researchers.
Intermediate Designer: willing to initiate research, but often spent energy to keep up with superior application research, or contact users to organize research;
Senior designers: they summed up a set of mature skills of demand sorting in their long-term work. The problem they face is how to find the right people to investigate, how to collect relevant data, and how to analyze the collected data.
2. reduce the threshold of research
In fact, design consulting companies such as Ideo and Frog have summed up and output a lot of research methods, but these research methods need time, tools and staff, so the Talebook team decides to reduce the threshold of combination of methodology and practice. They hope that their own design tools can help designers push the door of user research. They named this tool Talebook (story remit), because each item is telling a unique story.
2. how to use
Through the demonstration of the official website, we can infer that the use of Talebook can be divided into three steps.
1. new project
Different projects have different implementation steps for specific situations, so there is no universal template. We can choose the template defined before the project page, or we can create a new project type and add or delete the steps.
2. step additions and deletions
From the right side dragging the method card to the left side, you can generate steps, and the steps also support the up and down drag and change order.
Talebook teams are known to have seven ways:
Competitive product analysis
3. fill in the steps
The methods in Talebook are preset to fill in the data and information you collect from users. Each method is explained in detail to ensure that designers can make the right choice according to their needs.
3. What methods
At present, Talebook has released three details of the method cards.
1. stakeholder interview Stakeholder Interview
The key to the success of a project is to consider both experience and business objectives, and find a balance between them.
The first step in collecting product information is stakeholder interviews. Whether our customers are large companies or entrepreneurial teams, we can always find reliable sources of information from customers. This information will become the starting point for designers to take action.
Depth interviews with customers will save a lot of exploration time.
Customers are often experts in the field of designers, so they can find many problems and needs of the project. Through interviews with customers, designers will quickly understand the project status and enter the state.
The additional advantage of interviewing customers is that designers can understand their goals and expectations. This helps us to establish good cooperative relations, which is very important for project success. If you want to win the freedom of the designer in the project, you need to be consistent with the customer’s goals at the beginning.
2. user interview
The important stage of the whole research area is to get information from the target users. This stage focuses on user experience exploration, and we need to know the needs and pain points of users.
User interviews help us understand the behavior and operations of our users, so we can build a better product for them. Interview is also the most commonly used method in the research process, because it is a cost-effective way to acquire information.
3. competitive products
When designing new products, designers should keep in mind that there may already be several products on the market trying to solve the problems you want to solve. This is not a bad thing. It proves that the problem you have noticed is a problem worth solving.
In fact, the lack of competing products may mean that this problem is not common and does not require specialized solutions. Bidding gives us a better understanding of the requirements being addressed, preferably by conducting a competitive analysis early in the project, before defining the solution.