Android users hate iphone? Three types that users hate most!

Before reading, with a warm reminder, the UI design methods mentioned in this article are not necessarily right or wrong, and if used properly, they are highly likely.

1. pop-up window

Perhaps you know how it feels when you open a new page and read half of it, suddenly interrupted by a huge floating layer, asking to fill in an e-mail box. Most people first responded by shutting down the window or shutting down the entire web page.

So many websites will use this way, and the intention is obvious. However, this approach has a very negative impact on users – interrupting what the user is doing (important to the user) and focusing on another thing (important to the site). Before you try to ask for user information, it’s best to wait for the user to do the current thing (for example, read and familiarize yourself with the content). Let them have the opportunity to choose whether to do something or not, rather than forcing them to do it. By Android users hate iphone?

2. unlimited rolling

Infinite scroll refers to the amount of content that users can scroll to browse through the scroll. When you scroll down the page, it can always brush out new content. That sounds great, but it doesn’t apply to all websites, and it’s not a general solution for APP.

The shortcoming of this way is also its advantage — it has no end. Users visit a certain location on a Web page, and they cannot record the current browsing location so that they can return to the same location later. When users leave the site, they lose all the progress they have visited and have to scroll down again to return to the same location. This method can not determine the scrolling position of the user, not only will cause trouble or confusion to the user, but also make the overall user experience worse.

In 2012, Etsy spent a lot of time rolling through the infinite interface of e-commerce websites, but found that the experience of the new interface was not as good as turning pages. Although the number of purchases remained unchanged, user participation declined (and people purposefully used searches less often).

As Dmitry Fadeyev points out:
People will want to go back to the search results list to see what they just saw and compare it with what they found in the list. Infinite scrolling not only breaks the contrast, but also makes it difficult for lists to move up and down, especially when you return to the page next time and find yourself back at the top, you need to scroll down again and wait for the content to load. In this case, the infinite scroll interface is much slower than page turning.

Designers should weigh their advantages and disadvantages before adding unlimited scrolls in the design. The choice depends on the way the scene and content are delivered. Generally speaking, infinite scrolling applies to products like Twitter and Instagram, where users do not specifically look for specific content when consuming an infinite stream of data. By Android users hate iphone?

1. the advantages of unlimited rolling

Users stay longer and enhance user participation. When users don’t have specific content to look for, they can browse through the vast amount of information to find their favorite content (such as Pinterest, Facebook).

Scrolling is faster and easier than clicking, and paging shows that each content update requires additional clicks to wait for loading. Infinite scrolling is very friendly to mobile devices. Gesture control of mobile devices makes rolling more natural. By Android users hate iphone?

2. the shortcomings of infinite rolling

Page performance is affected by slow loading speed, unlimited scrolling down by the user, loading more content, the performance of the page will become lower and lower.
Unable to locate the last browse location, it needs to pull back to the same location again and again.
The scrollbar on the right side of the site becomes irrelevant and doesn’t reflect the amount of data. When you think you’re near the bottom, you’re tempted to scroll down, and more content comes out.

There is a lack of footers. Sometimes users need to check some information and go to the footer to see if there are none. This information can be displayed elsewhere, or added with the “Load More” button to respond to the user’s need for more content.
Conclusion: Infinite scrolling is suitable for Twitter (Facebook) or visual (Pinterest, Instagram) sites and apps where users have no specific purpose, while paging is suitable for search results lists where users are looking for specific information and where users are important to browse. Google’s images use infinite scrolling, allowing users to browse and manipulate images faster than text search, which takes longer. By Android users hate iphone?

3. use unlimited rolling recommendations

When you use unlimited scrolling, you can keep the navigation bar visible so that you can quickly enter other pages.
When the page needs footers, use the “load more” button.
Add collections or bookmarks to specific items so that they can be saved.
Provide visual feedback when loading new content, so that users will know what has happened. By Android users hate iphone?

3. push notification

Have you noticed the number of notifications and reminders received from various applications every day? How much notice do you really care about?
Every day users are irritated by useless push bombing, distracting everyday activities.
Annoying push notifications are the primary reason why people uninstall mobile applications (71 percent of respondents surveyed).

When users start using APP, they don’t care so much about receiving a push message if the push content is enough to make the user “willing to be interrupted.” In other words, it means that the push message must make the user feel useful and interesting enough. Therefore, it is the key to push users to customize content that is infectious and enjoyable.
Push notifications are a privilege that allows you to send messages directly to users because they trust you. You can’t abuse this privilege.

It is very important to design useful, relevant and timely notices for users. Pushing notifications can be a powerful tool for enterprises to communicate directly with users and deliver the right information at the right time and place to facilitate interaction.

Appropriate time. Respect local time and don’t send notifications while users sleep, such as international APPs that adjust push times for different areas. Andrew Chen collected some data showing that push openings were higher after 6 p.m., and that push notifications were sent between 6 and 8 p.m. when user participation was highest.

Limit times. Set a reasonable number of pushes, and some APPs will alert you as soon as they trigger information about you that too many pushes can cause users discomfort.
Personalized push different content to different users, pushing valuable content to users. For example, push the user’s interest according to the user’s browsing history.
Before sending a message, we should confirm the target and track the data to confirm whether the push has reached the desired result. By Android users hate iphone?


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