The field of digital design is the same as that of fashion circles. There are always a variety of trends that are dazzling. Whether it is the visual elements of the user interface or the details of the user experience, there are always many new ways and directions worth mentioning. At present, the main trend of UI design is to increase the boldness and novelty of visual design, through expressive design techniques, to provide users with a more immersive experience. In terms of keywords, everyone is chasing artificial intelligence (AI), but the closest thing to landing design is still reality enhancement (AR) and virtual reality (VR), which blew on the tuyere in 2017 for a whole year and really started landing in product design.
Of course, the most important thing is to take a look at the design trends in UI design.

Large font typesetting

Whether it is graphic design or UI design, font typesetting is always the foundation, and also the core. As an important typesetting element, super-large text fonts have been widely used in the design, and video, pictures for a variety of combinations and collocations. The collocation is changeable and unconstrained. Super-large text can use different colors to create visual appeal through color contrast. Some designers also use text to create cutting masks to make videos and pictures hollowed out. It is also very visual appeal and brings a very prominent user experience.

As a result, this font typesetting became one of the most typical UI design trends in 2018. Designers can maximize the display of the characteristics of the font, can give full play to the skills of font design, maximize the creation of a unique user experience. In addition, large font is more readable and easier to catch the attention of users. Both the desktop website and the mobile terminal APP have many excellent designs, which deserve our reference.

Abstract illustration with gradient

Another UI design trend in 2018 is the use of large quantities of abstract illustrations with gradient colors, which are no longer rigid to the usual way of presenting, asymmetric, paradoxical, and unique designs that we used to see.

The biggest feature of this abstract illustration is its uniqueness. Gradual colors add to the richness of illustrations, ensuring that they are unique and interesting enough. This is also very consistent with the characteristics of “attracting users’attention” and stands out from the fierce competition. Today’s mobile screens are much better than before, and even subtle gradients of change can be easily and intuitively displayed. It’s appropriate to use gradient illustrations while still flattening out.

Retro vision and experience

Retro has always been popular. Take a quick look and you’ll always see UI designs that use retro styles or retro elements within your reach. Retro UI design will appear informative and will always have its fixed target audience, so its presence as a UI design trend in 2018 is not surprising.

virtual reality

Some people call 2017 the first year of virtual reality, and now, the technology of virtual reality is maturing, many virtual reality related designs have been incorporated into the UI design, and has been enough to bring users a more immersive user experience. The real world is not enough to meet all the needs of users, and this is the opportunity of virtual reality technology. This is why plain and subtle design can not get more users’ favor.

Designers are beginning to realize that what users need is exciting, dazzling vision, a deeper, immersive way of interacting, and a rare opportunity for UI designers. VR technology will continue to ferment, and will continue to develop and mature in the following 2019.

Monochromatic color matching design

Although color matching has changed a lot, this year, monochrome matching has overwhelmingly outperformed others, becoming the most typical color design trend. The popularity of monochrome matching has a lot to do with current typesetting trends, because this extreme color matching can maximize the formal and visual appeal of fonts.

Monochromatic color matching although the number of colors is small, but this selected color is more emotional appeal and visual impact. Users will not be distracted by other colors, but also easier to use CTA elements to guide users to perform specific operations, resulting in clicks, subscriptions, purchases and other behaviors.

3D element

In many design trends, the 3D element is also quite bright. Although 3D elements look a little strange on many websites, more and more designers are using various modeling software skillfully to build 3D UI elements in more reasonable and appropriate ways, mimicking 3D visual design.

Dynamic interaction and interaction

In interaction design, dynamic-driven micro-interaction is becoming an indispensable lubrication in UI. It is an important component of context-delineating and logic-enhancing. Dynamic effects not only make the UI interface smoother, but also let the user get clearer feedback, thus more quickly and clearly understand the logic and status of the entire UI interface.


From the trend, the fault effect is the most popular dynamic type this year. From static UI elements to dynamic visual effects, fault effects are widely used. The fault effect makes UI appear more creative and texture, making the UI interface more vitality.


UI interfaces now involve more and more dimensions, and sound is an integral part of the UI interface. The UI interaction itself involves a number of real-world simulation strategies to give users feedback, and sound is just one of the most common and effective. Sound layers are becoming increasingly important in UI design, not only to make the experience more pleasant, but also to make the interaction logic clearer. Of course, in the specific design, attention should be paid to the actual effect of sound, should not be too significant or affect the user’s attention.


In fact, in UI design, many design trends do not necessarily have to be new, never had anything, on the contrary, most of the trends are in the past, but in line with the current needs, to meet the actual needs of users. The designer needs to assess the situation and make a reasonable choice in the actual design process.